A great read from goal.com
QUOTE
Following the dismissals of Jose Mourinho, Avram Grant and Roberto Mancini this season, Graham Lister considers the imperatives and tensions at Stamford Bridge and the San Siro, and wonders what defines success for a big club these days…
A Tale Of Three Managers
The experiences of Jose Mourinho, Avram Grant and Roberto Mancini during the last eight months - and in particular the last eight days - provide an illuminating if somewhat chilling commentary on what constitutes success in modern top-level football.
All three men were sacked despite delivering results that most other managers would die for - or at least be delighted to have achieved. Yet they were deemed to be not good enough by their respective employers, Chelsea and Internazionale.
In the surreal world of football club management, one of the men Chelsea discarded - Mourinho - is set to be installed as the new messiah at San Siro, while Inter's sacked coach Mancini is being linked with the Chelsea job, though it remains far from certain that it will be offered to him. As for Grant, he has headed off on holiday to the United States to reflect on the nature of loyalty and integrity in the beautiful game.
What has been highlighted in West London and Milan, yet again, is how thin the dividing line is between success and failure. Discounting national FA and League Cup competitions (as the biggest clubs increasingly do), there are only two genuinely 'major' prizes that any club can win each season: their national domestic league championship; and the Champions League. Manchester United won both those jewels this season; Inter Milan, Real Madrid and Bayern Munich won their respective domestic titles. Does that mean that every other club in England, Italy, Spain and Germany endured a campaign of failure? Certainly by the criteria that Chelsea owner Roman Abramovich applies, they did. Daft and unrealistic though it is, that is how rarefied the atmosphere is becoming.
It's Roman's Empire
Mourinho was fired after bringing Chelsea their first domestic title in 50 years, then repeating the feat, adding domestic cups along the way and reaching two Champions League semi-finals. But by not conquering Europe as he had done with Porto, by giving priority to winning rather than winning prettily, and by resisting interference from above in matters of team selection, he fell foul of the Russian billionaire who regards Chelsea as his personal plaything.
So in this particular Toy Story, Mourinho's Woody was displaced by Avram Grant's Buzz Lightyear. He guided the Blues from sixth to second in the Premier League with a 22-8-2Â W-D-L record and nearly overtook Manchester United in the final furlong. He also led Chelsea to two cup finals - including, for the first time in their history, the Champions League final which they lost by the width of a post in a dramatic shoot-out. But Grant was still told to buzz off.
Peter Kenyon, the Machiavellian chief executive at Stamford Bridge, explained that Grant's record - bettered only by Manchester United - was "not acceptable" for "a club like Chelsea."
But then what exactly is a club like Chelsea? Their recent trophy haul is impressive; but the emphasis here is on recent. They do not have a heritage of harvesting silverware on an annual basis; their traditions are more modest. Vaulting ambition can be commendable, but it needs to be tempered by perspective or it tips over into arrogant pretension. Isn't football less about instant fixes than solid development that bears fruit over time? Chelsea have the big-club swagger; but by the words and actions of the Stamford Bridge hierarchy they sometimes betray a small-club mentality. Kenyon implies that Chelsea now see themselves in a unique category where anything less than the Premier League title and/or European Cup on the sideboard in any one season constitutes failure - requiring the removal and replacement of the manager.
Good Enough For Most?
Chelsea's record over the last five seasons has been phenomenal by most measures, but especially by their own standards during the preceding 97 years. In 2003-04, Claudio Ranieri took them to their highest league finish for 49 years and might well have won the title but for Arsenal's remarkable unbeaten campaign. He also took them further in the Champions League than they'd ever been before. Mourinho bettered that with a bang, winning back-to-back titles, two League Cups, the FA Cup and also making it to the Champions League semi-finals twice. And while Grant was in charge, his record in Premier League matches was actually better than that of Sir Alex Ferguson, Arsene Wenger and Rafael Benitez. The Blues also lined up in their first ever Champions League final.
Yet few were surprised that Grant was sacked. Like Ranieri and Mourinho before him, he was unable to spare Abramovich the "embarrassment" of not winning the Champions League, so he had to go.
However, it is likely that even if John Terry's spot-kick had hit the net rather than the post and United had been the heartbroken ones in Moscow, Grant would still have been fired.
In the terms of that awful modern-day cliché, he just didn't tick all the boxes. He was persistently sniped at for his tactics and substitutions, and accused of lacking the big-match temperament. Notwithstanding Terry's slip on the Luzhniki turf, he surely nailed those criticisms during the last few weeks of the campaign.Â
A Need To Be Loved
Yet it seems that the internal politics at Stamford Bridge were always undermining him. He had an 'image problem' from the start, which shouldn't be an issue but is. In that respect he was the complete antithesis of the dashing, media-savvy and manipulative Mourinho, so adored by the Chelsea fans who have grown accustomed to charismatic managers over the last decade (Ruud Gullit, Gianluca Vialli, Ranieri and Mourinho). But what Grant shared with the Special One was an inability to make Chelsea liked if not loved beyond Stamford Bridge.
And it seems that Abramovich craves this, as well as the glittering prizes, for his King's Road project. It has been revealed this week that Chelsea's next manager will be expected to change the public perception of the club and make them more popular among the public at large.
To change the club's image, Chelsea must first understand why current perceptions of the club are as they are. For any club, the normal state of affairs is that they are worshipped (though not uncritically) by their own loyal fan-base, hated by their traditional rivals and mostly tolerated by everyone else as an object of curiosity, amusement or indifference. In Chelsea's case, the tolerance is lower and the hatred, or at least negativity, higher than the vanity of the club's hierarchy can stand. Unlike Millwall, whose fans famously and defiantly made a virtue of their unpopularity by singing, "No-one likes us, we don't care," Chelsea clearly DO care. So why the negativity towards them?
Reasons To Be Unpopular
Firstly, they are the epitome of the nouveau-riche. And it is a fact of life that while lottery winners and others who come into big money without a history of handling wealth have no problem attracting hangers-on, the typical reaction towards them is envy, turning quickly to jealousy and resentment - especially if they indulge in conspicuous consumption. And Chelsea's spending has certainly been conspicuous. They are perceived by many to have bought their trophies in recent years. It is a trite criticism, because it takes a lot more than a collection of galacticos to make a successful team. But perception can be a powerful thing.
Secondly, some of the Chelsea players are perceived to be too big for their handsomely endorsed boots. Player-power, whether real or imagined, is rarely seen as attractive these days. The tendency of Terry and Frank Lampard to question every decision against their team, or indeed to want to referee the match as well as play in it, irks many people. Haranguing officials like indignant shop-stewards, encouraging others like Ashley Cole and Didier Drogba to follow suit, is not endearing. As for Drogba, leaving aside the notorious theatricals, he undermined team unity all season with indiscreet utterances to the media about leaving, then staying, then leaving again. He certainly did nothing to bolster Grant's position.
Thirdly, Chelsea's style of play is criticised by many (fuelled by the media) for being dull and boring. They are certainly a more pragmatic proposition than say Arsenal; but the card that they are not entertaining has been heavily over-played. Chelsea are capable of excellent football; and they are very hard to beat. But again, the perception is that they lack the 'wow' factor. Tellingly, that seems to be what Abramovich thinks, too.
Fourthly, the Russian oligarch’s club and its main mouthpiece, Kenyon, are accused of acting disrespectfully and lacking 'class'. There is an element of snobbery in the accusation but their treatment of their own managers (and of assistant first-team coach Henk ten Cate, sacked on Thursday after being told on Saturday his position was safe) hardly strengthens the case for the defence.Â
Under Mourinho, the goading of rival managers, the histrionic railing against Anders Fisk and Frank Rijkaard, and the tapping-up of Ashley Cole, earned him kudos among his own fans, but elsewhere? Not really.Â
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So the task of polishing Chelsea's image will not be an easy one. It will be an additional challenge for whoever becomes the new manager. It is being said that those on the short-list will be sceptical about accepting the job in view of what has happened to the last three incumbents. But this is the real world and the managers in the frame are in a win-win situation. If they deliver trophies to Abramovich they will enhance both their bank balances and reputations. If they fail, they will be compensated with a lavish pay-off, and find their job prospects in no way diminished, because football manager is one profession where getting sacked is not so much a career set-back as an invitation to another club to take you on. That's why Inter are lining up Mourinho; and why Mancini and Rijkaard and Deschamps are thought to be possibilities for Chelsea.
Inter Active
The case of Mancini, of course, underlines the earlier point about the narrow margins between success and failure. A hat-trick of Scudettos should be enough to keep anyone in a job, but not Mancio at Inter. Why?
Firstly, he has been denied much of the credit for the first two of those titles by calciopoli and its subsequent fall-out. The 2005-06 championship was stripped from Juventus and given to runners-up Inter. The 2006-07 title was won with Juve in Serie B and AC Milan hobbled by a points deduction, so although Inter's results were outstanding, the team were given a clear run, said the critics. Mancini's latest title was certainly achieved in a fully competitive Serie A, although since March the Nerazzurri were decidedly less convincing.
That March turning point was precipitated by the second black mark against Mancini: another failure in the Champions League, where his overly defensive tactics against Liverpool were perceived as handing the initiative to the Reds.
Thirdly, Mancini's emotional response to elimination by Liverpool - to resign, then reverse his decision 24 hours later - raised question-marks about his temperament and also fatally damaged his standing with club owner Massimo Moratti.Â
But fourthly and most damningly, Mancini's management style seems to have alienated too many key players in the Inter squad. It appears their opposition to the boss sounded the fatal death-knell to his reign. Player-power again, albeit in a rather more blatant and brutal fashion than Grant experienced.
The issue of compensation is delaying the announcement of Mourinho as Mancini's successor, while Mancini's agent is making a point of stressing his client's availability to Chelsea.
Whatever Next?
Whoever is managing at Stamford Bridge and San Siro next season, they will know what to expect. The bar has been set high and if they fall short they will be out with little ceremony. Is that the best way to guarantee success? And how exactly is 'success' to be defined these days?
Interestingly, Mourinho used to taunt Arsene Wenger that the Arsenal boss didn't need to win trophies to keep his job. The Gunners have just completed a third successive season without silverware, but there was never a hint from the hierarchy at the Emirates that Wenger would be sacked. Has that made the man who has won seven trophies for Arsenal complacent, or is it the sort of support that helps build sustained long-term success? 60,000-plus sell-out crowds for every Arsenal home game suggest that the fans enjoy what they're seeing, though of course they'd prefer that elusive silver lining. Alex Ferguson famously needed nearly four fraught years to bring the first of his 22 trophies to Old Trafford. And in 1994-95, 1997-98, 2001-02 and 2004-05, Manchester United won nothing, but never threatened to pull the plug on Fergie. Chelsea and Inter have a less patient approach to management.
But which model is the best?
It's a very great debate. Mourinho shouldn't have been fired. But then for that matter...neither should have Grant or Mancini.

EDIT: And in what sounds like a rumour but a plausible one...
I got this from a guy who knows a guy whose cousin works at Stamford bridge. (there might be another guy in between...not sure)
Roman's keen on getting Scolari...and Scolari's all but agreed to a new 3 year contract.
Scolari's terms:
1.Minimal interference from the bosses. Keep your eyes on the trophy cabinets and the playing style. Leave the rest to me i.e. handling the players etc.
2. Will sign in two players from the youth squads. And not a lot of big name players.
3. After his contract ends, and it has gone well...he shall take over Grant's old position of director.