Because it looks at worth of assets and myriad other things when judging worth of a club.
We've brought up the issue of wages vs. revenues earlier as well when we explained how nearly 80% of Milan's revenues were just spent paying wages. And we want it to be closer to 50% like it is for almost all the well run clubs except we're not there yet.
Plus Milanello training ground for example is a great piece of property, something Berlusca dug a lot of money into in the initial days. But it's an immovable asset and it's land value doesn't amount to operating income. If anything it is an asset that requires investment in terms of maintenance etc.
Finally if you want a more descriptive report in plain, non-financial English, I imagine this would help.
<-Click->It basically mentions how, as of the time when we had both Zlatan and Silva and the senators in the team, we were paying out
88% of our total revenue as wages.
A more recent but a teeny bit more technical is this
link.
It contains details I think post the leaving of the senators.
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And since I don't want to be attacked as a blind optimist, butt kisser etc.. let me make my stand clear.
- I understand that the club focus is on financials and commercials first, playing staff a very distant second.
- I understand and support this initiative and that it will take time. I imagined 5 years of which we are 3 years in.
- I do not support the playing style of our current coach, and I would like a more positive, technical style. In other words, if we are going to 'only' target CL places, I would rather we played like the Roma under Spalletti than the Milan under Allegri. Not sure if I'm making sense or if Roma under the bald one is ancient history to people.
I think we went wrong in two main places:
- I don't understand what credentials Allegri had to oversee a transition of this magnitude. But I cannot say what a stupid move, since I wanted him in when his name was brought up. As far as I see, he has brought nothing revolutionary to our game. Nothing tactically innovative. This team will never be remembered. But this is a hindsight observation. I too romantically imagined a young, hungry coach starting a new era at Milan.
- The old financially draining Milan had one root cause: Rather than our superstars; it was our second string and our veterans while adequate to good were nowhere near earning the 4 million or more paychecks they cashed every year. So we let quite a few go to ease the wages since this was bleeding money. This has now flipped all the way about. We now have second stringers around the 2 million mark on average, but their quality is so woeful, that when faced with an injury crisis we are guaranteed a steep drop in the league table. So we have gained money, but sacrificed too much in player quality.
What we have done right:
- Our commercial revenues have been on the rise. I'm referring to non-broadcast income. And this is a welcome sign. With matchday income almost half of what top clubs make we need all the new earning we can get.
- We have to admit there is a much larger youth focus in our club than before. In fact amongst the top Italian sides, I'm sure it is Milan who has the most youth-centric focus. The other teams have youngsters who they purchased, but very few homegrown talent. I think this vindicates the background work that had been done which started with the appointment of Galli as overseer.
What changes would I like?
- Gracefully release Allegri into the wild. I'd love a Wenger or a Hiddink or a Capello to come in, but then it requires a very clear definition of the project and one has to sell the project to the coach. Wenger for instance should be told, his job is to create a foundation again for Milan. That it's okay to finish in the CL places, if he can show a constant improvement. IN return, the club promises not to pressure for trophies, and not sell top players for money.
- When buying players, build from the back. The back line is horrible. Mexes is a 7 on 10 defender at average..and Zapata on his best day probably reaches that level. We're still horrible in the air and as long as we are, like Billy Costacurta so astutely observed, we shall suffer.
- Finally decide for once and for all, what is the goddamn Milan playing philosophy? 4-4-2/4-5-1 (Sacchi/Capello)? 4-3-1-2/X-Mas (Carletto)? It's really not the formation. It's the philosophy. Are we a team that builds from the back, passes through the middle, uses a target man. Basic things. After that, find the coach, let him choose the formation and let's play it.
- Financially and commercially I'm no expert. I don't look into that zone when playing Fifa Manager even.
I'd probably look into buying Kagawa as well, and with Honda, look into creating inroads into Japan. Meanwhile these would be parallel to how we made our twin purchases of Boban and Savicevic. But then I'm guessing it's already late and the Japan boat has sailed. Besides Japanese players might not go down well in the China market, so not sure.
..Yeah that's about it.