[Danny]

Good god, I understand this perfectly. Just that Adidas has more to do with us then Emirates, that's my logic.

Emirates are the ones with the money though, not Adidas. Adidas clearly see their role limited to kit supplier. Whereas Emirates are the ones sponsoring the living daylights out of us.

The 'relevance' of the brands, sadly, has no bearing on anything.

[Danny]

Nah man, it has nothing to do with logic, just the way it sounds for me.

Don't know why but I like Emirates stadium more as a name than Stadio Adidas for example, or Stadio Coca Cola (who don't sponsor us as far as I know so that's one silly stadium name off the list)

I'd like to see Apple sponsor Rangers. iBrox.

[han2503]

I'd like to see Apple sponsor Rangers. iBrox.

(IMG:style_emoticons/default/biggrin.gif) that's a good one

[Rossoneri7]

The naming rights on the stadium is on who invests in it. So if Silvio invested the majority, he could rightfully go for Silvio Berlusconi Stadium.

I couldn't care less what they end up naming it with, just that it is something more civilized than San Siro to take my family to from time to time. Making it a friendly environment with good seating and incorporating technology of our era would definitely have people packing the stadium. That is what I want to see. Also I want a section fully dedicated to families, where guys dont get access to with their buddies, only families. In that sense, I think we can get more exposure as a club to that type of demand (families) for tickets.

Then the design, I'd expect it to be distinctive to the area or city of Milan. But of course technology and efficiency will be the focus imho. I would like for them to build a unique stadium, one which houses CL semi finals.

Then on the surrounding area, I am eager to hear their plans ... I know Casa Milan is in close proximity. Man city bought the surrounding areas adjacent to their stadium and are building developments and attraction there; which is a good mix between income and strengthening/increasing brand of milan.