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> [IT] Serie A 2018-19

 
Fillipo Simone
post Aug 25 2018, 07:13 PM
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Fillipo Simone
post Aug 25 2018, 07:18 PM
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Btw anyone care to comment on the new Serie A logo?

I find it appalling. It should have been a rebrand of the league visual identity but it ended up as a poor revamp. The logo is too literally and looks the dash looks like bull horns. Awful.

I'll always remember the memorable Serie A visual identity of the late 90's. That was something truly special, like the EPL visual identity. Anyone remembers?

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X-Offender
post Aug 25 2018, 09:23 PM
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No offense, but who cares.
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Fillipo Simone
post Aug 25 2018, 09:45 PM
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Seems like I do. Why shouldn't anyone care?
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X-Offender
post Aug 25 2018, 10:02 PM
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Because it's too trivial.
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Fillipo Simone
post Aug 26 2018, 12:13 AM
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Never knew you were a true essentialist.
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han2503
post Aug 26 2018, 04:32 PM
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I think it's important. Like the fact that Serie A is the only top league that does not have an English twitter account.

Branding is massively important. The EPL is the epitome of this, Serie A is miles behind and things like a logo might be trivial, but it shows how the people who are taking care of these things are not up for the job imo
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Fillipo Simone
post Aug 26 2018, 04:37 PM
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Of course it is, anyone really knows that. But let's X-O be a bit offensive, he's having a rough time (IMG:style_emoticons/default/tongue.gif)
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X-Offender
post Aug 26 2018, 07:09 PM
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QUOTE (han2503 @ Aug 26 2018, 04:32 PM) *
I think it's important. Like the fact that Serie A is the only top league that does not have an English twitter account.

Branding is massively important. The EPL is the epitome of this, Serie A is miles behind and things like a logo might be trivial, but it shows how the people who are taking care of these things are not up for the job imo


Stadiums is the issue of Serie A, not the frigging logo.
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han2503
post Aug 26 2018, 08:33 PM
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QUOTE (X-Offender @ Aug 26 2018, 07:09 PM) *
Stadiums is the issue of Serie A, not the frigging logo.

Disagree.

Stadiums are just a part of the issue. Marketing and branding are another huge part of it.

Once again, I point to the EPL, their marketing of the league is what has propelled it into being a 6b a year league in terms of TV rights.

Stadiums are also a major issue as they would make the clubs more financially stable and able to afford better players. But the league a a whole is also at fault for not being pro-active in terms of how Serie A is viewed outside of Italy
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post Aug 26 2018, 09:20 PM
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QUOTE (han2503 @ Aug 26 2018, 08:33 PM) *
Disagree.

Stadiums are just a part of the issue. Marketing and branding are another huge part of it.

Once again, I point to the EPL, their marketing of the league is what has propelled it into being a 6b a year league in terms of TV rights.

Stadiums are also a major issue as they would make the clubs more financially stable and able to afford better players. But the league a a whole is also at fault for not being pro-active in terms of how Serie A is viewed outside of Italy


How is the logo and marketing the same thing? I actually like the logo, so by your logic, they're doing a good job in marketing, right?
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Fillipo Simone
post Aug 26 2018, 11:01 PM
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Whatever, you find all this ephemeral, remember? Why do you even bother then?
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post Aug 26 2018, 11:24 PM
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QUOTE (Fillipo Simone @ Aug 26 2018, 11:01 PM) *
Whatever, you find all this ephemeral, remember? Why do you even bother then?


The importance of how the logo looks is one thing, mixing it along with the marketing of the league is another.
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Fillipo Simone
post Aug 26 2018, 11:32 PM
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Visual identity (IMG:style_emoticons/default/wink.gif)
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X-Offender
post Aug 26 2018, 11:34 PM
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Exaggeration.
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